Who else could have gotten the world’s most controlling and direct state – you know the government that openly admits they stone people to death for adultery, in public, as if its a sporting event to watch a woman who is buried up to her shoulders die slowly (where, incidentally, an adulterous man is only buried up to his waist and if he escapes – he is free to go) to come out smiling with the most insane PR statement of all time:
that Iran is developing it’s nuclear components for peace.
As if anyone would believe that Iran has an underground nuclear facility because they are so green. Or that the Ayatollah’s concern for alternate energy sources is why he is allowing his people to suffer through brutal sanctions – rather than to make bombs.
But perhaps even more important than the truth about Iran’s Uranium enrichment – in the world of branding we live in today – is that its new president is pitching a much gentler PR story about the country on the short list for American ire. Hassan Rouhani, the newly elected and more moderate state leader of Iran, is stealing headlines everyday he shows up at the UN, reinventing the reputation of today’s Iran in a New York minute.
The first seemingly monumental shift was that Rouhani acknowledged the suffering of the Jews at the hands of the Nazi’s in World War Two (which up until September 23, 2013, the Holocaust was considered to be fiction by Iran). All that actually changed was Iran’s admittance of reality – but welcome to reality Iran! And welcomed Rouhani was, especially when he also stated that he and his government now have autonomy over Iran’s nuclear development. This notion is different than any other statement out of Persia since 1979, when it was called Persia, because much to Rouhani’s predecessor’s chagrin, the Ayatollah has publicly trumped the Iranian president on anything he feels like changing. Including historical events and the rules for getting into heaven or what women are allowed to wear in Tehran… as well as nuclear proliferation.
The propaganda part of this little ditty is two-fold: 1) the Ayatollah is probably still the Mac daddy in most things, but 2) the fact that this nuclear untruth is being wrapped up in pretty sound bites, behind a welcoming Iranian leader – and directed at our secretary of state as well as everyone else’s – tells us Iran is modernizing enough to play the PR game the way we do. That they are now willing to say they are interested in getting along with others while secretly wanting to control everything. Just like us!
Which really is progress. Just look what statements like these have done in Burma. (Or whatever we are supposed to call that military state that Suu Kyi may get to live long enough in to finally take control of, a decade after she was elected to run it.)
Hey, if our president and Iran’s do manage to meet in a hallway of any building, anywhere on earth in the near future, it would be the first time in almost 35 years there would be face to face discussion between our leaders – all due to Rouhani’s words spoken at the mic. Therefore I long to know the genius publicist who’s behind it. So if you see someone in the Iranian entourage this week that looks like Kerry Washington does on SCANDAL – smoking hot and moving fast in an outfit that is impossible to move fast in – find out her twitter name and follow it!
Please know that this high heeled and pencil-skirted PR diva is my own little Iranian propaganda story – hoping it will do as much good as the “give the Burmese people a voice” one did… if it ever gets to come true. Because no doubt some Iranian press secretary/manipulative writer/pr type did come up with how Rouhani should deliver his statements on the Iranian Reinvention Tour, but you could never spot her by her stellar outfit. Because as of September 24, 2012 we are still not allowed to see any part of an Iranian woman’s outfit other than her shoes as they are walking away from us – back to her home as she is also, generally, not allowed to work. So this Iranian makeover via its new leader was certainly conceived by a man – who was probably educated in America and will now use that knowledge against us while his wife will not even be a side note in this story.
Unless she were to commit adultery.